About Ella and Grace

Our Story

Named after our founder's beloved nieces, Ella & Grace was created to represent comfort, care and the beauty of life's quieter moments. Born from a desire to create something meaningful, beautiful and lasting, Ella & Grace is rooted in the belief that slowing down matters.

As a UK Paramedic, our founder has experienced first-hand how valuable quality rest truly is. Long shifts, demanding days and the realities of caring for others reinforced a simple truth: sleep is not a luxury, but a foundation for wellbeing.

That understanding became the inspiration behind Ella & Grace.

Our mission is simple: to help transform bedtime from a routine into a meaningful ritual that supports better nights and brighter mornings.

Our Philosophy: Ritual Over Routine

We believe better sleep begins long before your head touches the pillow.

In a fast-paced world, evenings have become rushed and overstimulating. Ella & Grace exists to gently change that – encouraging small, intentional moments that help you transition from the noise of the day into calm, restorative rest.

Our focus is not just sleep, but the ritual of winding down at the end of the day.

Thoughtfully Designed

At the heart of Ella & Grace is our signature Mulberry Silk Sleep Mask - the product that inspired our journey and continues to reflect everything we stand for.

Every detail has been carefully considered to combine comfort, quality and simplicity:

  • Premium Materials: We use only 6A grade, 100% Mulberry Silk (22 Momme) to ensure the highest quality, softness, and durability.
  • Intuitive Design: Our 3D contoured eyecups ensure zero pressure on your eyelids or lashes while our adjustable silk-covered head strap provides a secure gentle fit.
  • Certified Care: Our products are OEKO-Tex® Standard 100 certified, ensuring they are safe for even the most sensitive skin.

Designed to support deeper rest and effortless comfort, it is more than a sleep accessory – it is a simple way to help you unwind at the end of the day.

Better Nights, Brighter Mornings

We believe that quality sleep is one of life's most powerful forms of self-care, and that every evening deserves to end with grace. By creating a personal sleep sanctuary, you empower yourself to wake up feeling refreshed, radiant, and ready for the day ahead.

Whether you are a busy professional seeking to quiet a restless mind, a parent reclaiming a moment of quiet, a traveller looking for comfort on the go, or simply someone seeking calmer evenings, Ella & Grace is here to help you create space for rest. Join us in making rest a daily ritual of self-care.

Because better nights lead to brighter mornings.

With love,

Bryony, Founder of Ella & Grace